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Community Engagement Lead

Please see Special Instructions for more details.

If we contact you for an interview and you are a person with a disability who requires technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance

Posting Details

Position Information

Position Title Community Engagement Lead
Position Number
Unit Affiliation Non-Union
Status Full‐time Continuing
If term position, length of term
Reporting to Dean, Unama'ki College
School Associate Vice President Indigenous Affairs & Unama'ki College
Department Unama'ki College
Job Description
This position strengthens Cape Breton University’s community engagement efforts in the Indigenous communities, increasing CBU’s presence in the market, nurturing relationships with partner communities and institutions to establish and leverage transfer pathways. The Community Engagement Lead (CEL) will develop strategic partnerships with local and regional community organizations that will contribute to CBU’s brand strength and growth as a recognized and reputable university. The CEL will engage education stakeholders for the purpose of recruiting students in high school, mature students, and “stopped out” students. They will be expected to develop and nurture relationships with students both on campus and in communities for the purposes of increasing enrolment of Indigenous students. They will work with the team at Unama’ki College, specifically the In-Community Program Director, Enrolment Specialist and Communication/Branding Specialist to identify and promote In-Community degree programs.

  • Develop and manage operational engagement strategies for the market that support the university’s overall strategic enrollment management plan.
  • Develop and maintain relationships with partners (Mi’kmaw Kina’matnewey, Tajikemik, school boards and Individual First Nation communities throughout Mi’kma’ki.
  • Execute the Indigenous student recruitment plan across Mi’kma’ki to achieve CBU’s strategic enrolment management goal to attract domestic students which includes Indigenous students.
  • Generate Indigenous student interest in CBU degree offerings on campus and in-community.
  • Develop and nurture relationships with prospective Indigenous students from the first point of contact through enrolment, admissions until graduation (student life cycle).
  • Build and maintain relationships with Elders, knowledge keepers, community members, guidance counsellors, teachers, navigators, post secondary coordinators, directors of education and health, and school administrators across Mi’kma’ki.
  • Travel across Mi’kma’ki to facilitate and/or attend student recruitment events
  • Communicate funding opportunities and supports for a positive student experience.
  • Work closely with peers in the Registrar Office, Student Support Services (academic and mental health), and Communications/Marketing to serve the interests of Indigenous students
  • Follow up with “stopped out” students to identify barriers, explore degree completion options and then help resolve them
  • Responsibilities specifically related to In-Community Programs:
  1. Initiate discussions with community stakeholders to identify potential Indigenous students and host recruitment activities in community
  2. Advise Indigenous students on course selection and coordinate documentation process
  3. Support instructor recruitment, including community and venue tours
  • Engage with community stakeholders to secure safe learning environments for class and ensures all logistics are in place
  • Work with Communication/Branding Specialist to execute marketing strategy relevant to Mi’kma’ki.
  • Engage prospective students and their influencers with meetings, information sessions, engagement events, and on-campus tours when applicable.
  • Work with alumni office to develop relationships with CBU alumni to assist with L’nu alumni engagement and recruitment activities.
  • Participate in the analysis of recruitment data and enrollment trends using CRM (Recruit) and Microsoft Excel, reporting on trends to inform the development and execution of recruitment and marketing plans related to strategic enrollment management goals,
  • Advise the Communication/Branding Specialist on utilizing marketing channels to reach target audiences that are relevant to market demands and strategic recruitment objectives (social media, digital advertising, community websites/channels/newsletters, Mi’kmaq Maliseet News, etc)
  • Play an active role in representing CBU at events and stakeholder engagement opportunities.
  • Must uphold the University’s obligations to confidentiality and protection of personal information.
  • Other related duties
Required Qualifications
  • Knowledge of Indigenous communities within Mi’kma’ki, including members of educational, health, and business organizations
  • Well established relationships and networks within Mi’kma’ki
  • Knowledge and/or fluency of Mi’kmaw language is a strong asset
  • Knowledge of post-secondary programs, courses and landscape.
  • Completion of an undergraduate degree (CBU preferred) or equivalent work experience
  • Minimum of five years of related experience
  • Excellent interpersonal, oral and written communication, and time management skills
  • Experience developing, managing, and maintaining relationships with partners and key stakeholders.
  • Experience working within an integrated marketing and communications team.
  • Experience facilitating small to medium sized stakeholder engagement events.
  • Ability to identify, prioritize, and manage multiple strategic initiatives that support the university’s strategic enrollment management plan.
  • Ability to work independently and manage workload, identifying and prioritizing CBU’s needs within the market, while contributing to a positive, collaborative, goal -oriented team environment.
  • Knowledge or willingness to learn the student information systems at CBU.
  • Ability to accommodate flexible work hours, including evenings and weekends, as necessary.
  • Enthusiasm and promotion of CBU and Unama’ki College as the school of choice and a passion for Indigenous student success, recruitment, engagement, and retention
  • Current NS driver’s license with the ability and willingness to travel.
Preferred Qualifications
Posting Detail Information

Posting Number AS309P
Number of Vacancies 1
Job Open Date 11/17/2023
Job Close Date 11/30/2023
Open Until Filled No
Special Instructions to Applicants
If we contact you for an interview and you are a person with a disability who requires technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. How did you hear about this employment opportunity?
    • Public Job Posting
    • Internal Job Posting
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Website
    • Other
  2. Are you a current employee of the university?
    • Yes
    • No
  3. What is the highest level of education attained?
    • GED
    • High School Diploma
    • Post-Secondary Diploma
    • Bachelor's Degree
    • Master's Degree
    • PhD

Documents Needed to Apply

Required Documents
  1. Letter of Application
  2. Resume
  3. List of References
Optional Documents
  1. Academic Transcripts