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Video Content Specialist

Please see Special Instructions for more details.

If we contact you for an interview and you are a person with a disability who requires technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance.


Posting Details

Position Information

Position Title Video Content Specialist
Position Number
Unit Affiliation CUPE
Status Full‐time Limited Term
If term position, length of term 12 Months
Reporting to Marketing Manager
School University Relations
Department Marketing
Job Description
This role is Subject to Budget Approval.

The Marketing Department at Cape Breton University (CBU) exists to help drive and support initiatives, campaigns and projects designed to achieve student enrolment goals and advance the strategic priorities of CBU. As a key group of brand champions, the team plays an important role in raising the visibility of the CBU brand to ultimately grow and diversify student enrolment.

Working with the Department’s video team, the Video Content Specialist works to plan, create and execute video projects. The Video Content Specialist will play an important role in strengthening and advancing CBU’s brand and reputation through digital storytelling that is delivered to many audiences through various mediums.

The Video Content Specialist will occasionally be required to work overtime and/or evenings and weekends in order to cover the filming of special events; those hosted virtually or live. The use of a personal vehicle and the ability to lift, carry and move camera equipment are required for this role.

SPECIFIC RESPONSIBILITIES:
  • Provide support in all aspects of video production (pre-production, production and post-production) including, but not limited to, planning, coordinating, set-up, filming, editing, graphic effects and publishing.
  • Provide photography services such as coordinating, capturing and editing photography as needed.
  • Work with colleagues to conceptualize, plan and develop creative and strategic video and photo assets for multiple mediums, including CBU’s official social media channels and CBU.ca.
  • Analyze existing video and photo content and make recommendations for improvements and repurposing.
  • Create and maintain a digital photography database and catalogue/archive video assets and files.
  • Conduct regular maintenance on all video and photography equipment and ensure the equipment is in working condition.
  • Provide support in the planning and execution of the Department’s social media strategy, specifically in terms of YouTube.
  • Provide graphic design support as needed.
Required Qualifications
  • A diploma or degree with specialized training in video production and graphic design.
  • A minimum of two years’ experience in video production and graphic design.
  • An equivalent combination of education and experience may be considered.
  • Video technical skills including the ability to shoot video with proper lighting, composition and audio collection.
  • Video editing, transitional effects and post-production capabilities.
  • Demonstrated, strong understanding of fundamental design skills (color, typography, composition).
  • Knowledge of digital marketing communications platforms including web and social media.
  • Experience with an array of video camera equipment including DSLRs, professional cameras, GoPro cameras, etc.
  • Exceptional understanding of After Effects, Premiere and other Adobe CC suite of products.
  • Demonstrate a strong creative ability and a collaborative work style.
  • Ability to adapt and adhere to brand guidelines, and quickly execute concepts under tight timelines.
  • Above average written and verbal communication skills.
  • Possess the ability to think like a content editor—know what types of content will resonate with and benefit different audiences, with an excellence in storytelling.
  • Flexibility to work evenings and/or weekends, when required.
  • Ability to lift, transport and set-up heavy equipment.
  • Ability to sit or stand for extended periods of time
Preferred Qualifications
Band
Posting Detail Information

Posting Number AS364P
Number of Vacancies 1
Job Open Date 04/30/2024
Job Close Date 05/14/2024
Open Until Filled No
Special Instructions to Applicants
If we contact you for an interview and you are a person with a disability who requires technical aids or alternative arrangements, please let us know of these needs and how we can be of assistance.

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. How did you hear about this employment opportunity?
    • Public Job Posting
    • Internal Job Posting
    • Agency Referral
    • Advertisement/Publication
    • Personal Referral
    • Website
    • Other
  2. Are you a current employee of the university?
    • Yes
    • No
  3. What is the highest level of education attained?
    • GED
    • High School Diploma
    • Post-Secondary Diploma
    • Bachelor's Degree
    • Master's Degree
    • PhD
  4. Are you a current member of the CUPE Bargaining Unit?
    • Yes
    • No

Documents Needed to Apply

Required Documents
  1. Letter of Application
  2. Resume
  3. List of References
  4. Portfolio
Optional Documents
  1. Media File